Based in Gauteng, South Africa, we facilitate the import and distribution of products from the OEM to more than 10 countries across the wider Southern African market


We support authorized resellers and distributors within these African countries, as direct import from the OEM to Southern Africa means Southern African countries have easier access to a wider range of business solution offerings.


Business Solution Lineup
Digital Multifunctional Printers, Video Walls, Digital Signage, Intelligent Touch Board & Professional Displays, POS systems, Electronic cash registers, accessories and consumables.

Consumer Electronics Lineup
AQUOS LED TVS .Audio ,Refrigerators, Air Conditions, Washing Machines, Dish Washers, Microwave Ovens, Vacuum Cleaners, Kitchen Appliances, Accessories and consumables

Health Care lineup

Air Purifiers, Central Sterile Supply


Sharp Middle East FZE was established in Jebel Ali Free Zone in 1998.

Sharp Middle East & Africa website:

Regions Covered

Catering 80+ countries in the entire Middle East, Africa and C.I.S including Pakistan & Afghanistan

Management Representative

Sota Saito, Managing Director

ISO 9001: 2015 Compliant

The management of Sharp Corporation are dedicated to implementing, documenting, and maintaining a Quality Management System throughout the company in accordance with the requirements of ISO 9001: 2015. This confirms the quality of our products.

Sharp complies with local Type Approval requirements in all territories within which the company operates:

  • TUV Rheinland
  • Nordic Swan Ecolabel
  • South African Bureau of Standards
  • NRCS

Sharp South Africa Office map